Question 1

Of all the major ethnic groups in the U.S.,Asian Americans have the highest median family income.

Accepted Answer

Asian Americans have the highest median family income ($64,38) of the major ethnic groups.

Question 2

Both the birthrate and the buying power of ethnic groups in the U.S.are increasing.

Accepted Answer

The median age of Asian Americans, African Americans, and Hispanics is much lower than that of whites and the birthrate is higher.

Question 3

The buying power of Hispanics and African Americans exceeds $1 trillion a year.

Accepted Answer

The buying power of ethnic submarkets is also increasing rapidly. Estimates indicate that Hispanics and African Americans each spend more than $1 trillion a year and Asian Americans over $500 billion a year.

Question 4

African Americans have the highest median family income of the major ethnic groups.

Accepted Answer

Asian Americans have the highest median family income ($64,308) of the major ethnic groups.

Question 5

Consumers use limited problem solving when they put MUCH effort into deciding how to satisfy a need.

Accepted Answer

Consumers use extensive problem solving when they put much effort into deciding how to satisfy a need. Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Question 6

The consumer decision process begins when a consumer becomes aware of an unmet need.

Accepted Answer

The consumer decision process begins when a consumer becomes aware of an unmet need. The consumer's problem-solving process then focuses on how best to meet that need.

Question 7

Hispanic Americans are now the largest and fastest-growing ethnic group in the U.S.

Accepted Answer

Hispanic Americans are now the largest and fastest growing ethnic group in the United States. Recently, their numbers have increased at the rate of about 1 million per year.

Question 8

Asian Americans are the largest and fastest-growing ethnic group in the United States.

Accepted Answer

Hispanic Americans are now the largest and fastest growing ethnic group in the United States. Recently, their numbers have increased at the rate of about 1 million per year.

Question 9

Limited problem solving is used when the consumer has a lot of experience in meeting a need and has no need for additional information.

Accepted Answer

Limited problem solving is typical when the consumer has some previous experience with a product but isn't quite sure which choice to make at the moment.

Question 10

As part of the basic problem-solving steps,a consumer searches for information,identifies alternatives and what factors are important,and then evaluates one or more products before deciding how best to meet a need.

Accepted Answer

A consumer may search for information, identify alternatives, decide what factors (criteria) are important, and then evaluate one or more alternative products that might meet the need.

Question 11

Different purchase situations may require different marketing mixes,even though the same target market is involved.

Accepted Answer

Different purchase situations may require different marketing mixes, even when the same target market is involved.

Question 12

Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Accepted Answer

Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need. This is typical when the consumer has some previous experience with a product but isn't quite sure which choice to make at the moment.

Question 13

Routinized response behavior is typical for low-involvement purchases.

Accepted Answer

Routinized response behavior is typical for low-involvement purchases, purchases that have little importance or relevance for the customer.

Question 14

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Accepted Answer

Consumers use extensive problem solving when they put much effort into deciding how to satisfy a need. Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Question 15

The reaction of Italian women to Swiffer is an example of cultural influence.

Accepted Answer

Products that make cleaning easier is a popular appeal in the US, but many Italian women doubt that something that works easily will meet their standards for cleanliness. So, for the Italian market, Swiffer was modified and beeswax was added.

Question 16

Finding her favorite brand of shampoo temporarily out of stock,a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving.

Accepted Answer

Routinized response is typical when a consumer has considerable experience in how to meet a specific need and requires no new information. Here, the shopper needs to find a supermarket which has her favorite brand of shampoo in stock or she needs to choose another brand. Therefore, she will take part in limited problem solving.

Question 17

How much effort is put into a buying decision depends on the economic needs,psychological variables,social influences,culture,purchase situation,and the amount of risk involved.

Accepted Answer

How much effort is put into a buying decision depends in part on the economic needs, psychological variables, social influences, culture, and purchase situation factors. It's also tied to the amount of risk a buyer sees in making a wrong choice.

Question 18

Needs,benefits sought,attitudes,motivation,and even how a consumer selects certain products all vary depending on the purchasing situation.

Accepted Answer

Needs, benefits sought, attitudes, motivation, and even how a consumer selects certain products all vary depending on the purchase situation.

Question 19

Planning for cultural differences in international markets is easier than in domestic markets.

Accepted Answer

Planning strategies that consider cultural differences in international markets can be hard and such cultures usually vary more.

Question 20

A consumer interested in making a low involvement purchase is most likely to use "limited problem solving," rather than one of the other levels of problem solving.

Accepted Answer

Routinized response behavior is typical for low-involvement purchases, purchases that have little importance or relevance for the customer, where less effort is required from the consumer.

Quiz 7: Final Consumers and Their Buying Behavior