Which of the following is true of company objectives?
A) It should be set within the framework of marketing objectives.
B) It should be set outside the resource limits for better goals.
C) It should always be overly ambitious.
D) It should only be revised every five years.
E) It should guide managers as they search for and evaluate opportunities.

Question

Quizplus · Accepted Answer

Company objectives should guide managers as they search for and evaluate opportunities. They should be achievable but challenging, and they should align with the organization's overall mission and vision. It is also recommended to regularly review and revise company objectives as needed. Option A is not always necessary as some company objectives may not relate to marketing. Option B can lead to unrealistic or unattainable goals. Option C can lead to disappointment or demotivation if the objectives are not met. Option D is not ideal as objectives can change or become irrelevant before the five-year mark.

Which of the Following Is True of Company Objectives