Target marketing
A) is a production-oriented approach to marketing.
B) is essentially the same as mass marketing.
C) considers everyone a potential customer.
D) assumes that everyone is the same.
E) specifies some particular group of customers.
Correct Answer:
Verified
Q143: "Product" is concerned with:
A) branding.
B) packaging and
Q152: The marketing mix
A) includes four variables --
Q152: What is important to remember when developing
Q153: Which of the following is true?
A)The Product
Q155: "Product" is concerned with
A)branding and warranties.
B)physical goods
Q158: In contrast to mass marketing,target marketing
A)ignores the
Q159: In contrast to mass marketing,target marketing
A)is limited
Q160: A firm's "marketing mix" decision areas do
Q161: Henry Ford told prospective customers of his
Q180: Scott Paper uses many intermediaries to reach
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