Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features that no competitors' equipment offered.Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share.This was an effort at
A) market development.
B) diversification.
C) market penetration.
D) product development.
Correct Answer:
Verified
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