A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.

Question

Quizplus · Accepted Answer

The marketing company era is characterized by a focus on the marketing concept, which guides the entire company's efforts, not just short-run marketing planning. Therefore, in this era, the total company effort is guided by the marketing concept.

A Company Has Moved into the "Marketing Company Era" When