Macro-marketing focuses on the entire marketing process, looking at how the supply and demand for goods and services are matched across the whole economy, rather than focusing on individual businesses.

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Macro-Marketing

Question 188

Multiple Choice

Macro-marketing:

A) is concerned with the activities performed by individual business organizations.
B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
C) is concerned with how effectively and fairly an individual business organization performs.
D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.

Correct Answer: