Effective marketing should begin with
A) an effort to persuade unwilling customers to buy the firm's products.
B) potential customer needs.
C) a decision about what the firm can produce efficiently.
D) evaluation of the effect of the firm's decisions on the MACRO-marketing system.
E) the marketing manager making important production, accounting, and financial decisions for the firm.
Correct Answer:
Verified
Q187: Macro-marketing:
A) Emphasizes how the whole marketing system
Q188: Macro-marketing:
A) is concerned with the activities performed
Q189: In a pure subsistence economy,
A) each family
Q190: Marketing could NOT take place without:
A) intermediaries.
B)
Q191: The aim of marketing is to
A) help
Q193: Which of the following statements is FALSE?
A)
Q194: If the family units on a South
Q195: Macro-marketing:
A) tries to produce discrepancies of quantity
Q196: Marketing is NOT needed in a _
Q197: Viewing marketing as a social process focuses
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