Viewing marketing as a social process focuses on

Question

Quizplus · Accepted Answer

Viewing marketing as a social process means considering how marketing activities affect society as a whole, including the social, economic, and environmental impacts. This falls under the category of macro-marketing, which involves analyzing the entire marketing system and how it relates to society. Nonprofit organizations and command economies are not directly related to this concept, and micro-marketing focuses on specific consumers and markets, rather than the broader societal impact.

Viewing Marketing as a Social Process Focuses on