The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a macro-marketing topic?
A) "Mercedes Goes after Luxury Sport Utility Buyers."
B) "Adidas Jumps as Footwear Competition Heats Up."
C) "Drugstore Chain Aims at Seniors."
D) "Hardee's Fried Chicken Takes on KFC."
E) "DVD Popularity Leads to More DVD Retailers."
Correct Answer:
Verified
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B)
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