The "marketing concept" says that a business firm should ______.
A) aim all its efforts at meeting society's needs-regardless of profitability
B) aim all its efforts at satisfying its customers-at a profit
C) sell those products which it can make at lowest cost
D) place heavy emphasis on developing new products
E) treat advertising and selling as its priority
Correct Answer:
Verified
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Q310: The marketing concept says that a business
Q310: At MetroTech,salespeople blame the production people for
Q316: A manager with a production orientation would
Q323: An important step in applying the marketing
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Q330: MetroTech Corporation has been experiencing declining profits.
Q336: A firm with a marketing orientation:
A) has
Q339: A "production-oriented" firm typically:
A) views customer credit
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