An important step in applying the marketing concept is:

Question

Quizplus · Accepted Answer

The marketing concept is centered around meeting the needs and wants of customers, and thus the most important step in applying the marketing concept is committing to customer satisfaction. This involves understanding and anticipating customer needs, designing products and services that meet those needs, and ensuring that customers are satisfied with their experience with the company. While organizational structure, management methods, and leadership are important, they are secondary to the fundamental commitment to customer satisfaction. Hiring a marketing consultant may be helpful, but it is not essential to applying the marketing concept.

An Important Step in Applying the Marketing Concept Is