The president of a company that produces cardboard boxes is concerned about the large number of competitors with extra capacity. As he put it, "our best shot is in the hands of our sales manager-she makes all of our marketing decisions and is creative enough to figure out how to sell more boxes." It seems that this company is run as if it were in the:

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The statement "our best shot is in the hands of our sales manager" indicates that the company is mainly focused on sales, which is characteristic of the sales era. In this era, companies tend to be very aggressive in their sales tactics and view marketing as a means of generating leads for the sales force to convert into sales. The fact that the president is looking to the sales manager to solve the problem of excess capacity reinforces the idea that the company is operating in the sales era.

The President of a Company That Produces Cardboard Boxes Is