Myra Martinez was just named Treasure Island, Inc.'s "marketing manager"-with responsibilities for short-run policy planning of the firm's advertising, sales, marketing research, purchasing, and distribution efforts. Apparently, Treasure Island is operating in the ______________ era.

Question

Quizplus · Accepted Answer

The responsibilities given to Myra Martinez indicate that Treasure Island, Inc. is focusing on coordinating various marketing activities, which is characteristic of the marketing department era.

Myra Martinez Was Just Named Treasure Island, Inc