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The Three Basic Ideas in the "Marketing Concept" Are

Question 322

Multiple Choice

The three basic ideas in the "marketing concept" are:


A) customer satisfaction, resource efficiency, sales maximization.
B) customer satisfaction, total company effort, sales growth.
C) resource efficiency, sales growth, profit maximization.
D) customer satisfaction, marketing manager as chief executive, profit.
E) customer satisfaction, total company effort, profit.

Correct Answer:

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