Accepting the "marketing concept" means that a firm should have a ______________ orientation.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on focusing on customer needs and wants, creating a good relationship with customers, and providing superior value to customers in order to achieve company goals. Thus, a firm with a marketing orientation aligns all its activities and strategies towards fulfilling these customer needs and wants.

Accepting the "Marketing Concept" Means That a Firm Should Have