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The "Marketing Concept" Says That a Business Firm Should Aim

Question 329

Multiple Choice

The "marketing concept" says that a business firm should aim all of its efforts at:


A) doing more advertising and selling than competitors.
B) selling what the company produces.
C) satisfying customers-regardless of profitability.
D) satisfying its customers-at a profit.
E) producing those products which it can make at lowest cost.

Correct Answer:

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