A company where the marketing people do both short-run and long-range planning is operating in the

Question

Quizplus · Accepted Answer

The marketing company era is characterized by a focus on both short-term sales and long-term strategic planning, with an emphasis on meeting customer needs and desires. This era reflects a company-wide marketing approach, where marketing is not just the function of a single department but is integrated throughout the organization's operations.

A Company Where the Marketing People Do Both Short-Run and Long-Range