Regarding the five stages in marketing evolution:

Question

Quizplus · Accepted Answer

The statement "For most firms, the sales era continued until at least 1950" is true, as the sales era lasted from the late 19th century until the mid-20th century.

Answer: C
 The marketing department era is characterized by an emphasis on long-run planning, which makes the statement "In the marketing department era, firms began to do long-run planning" true.

Answer: A and D are both incorrect.
 The statement "Few firms have graduated to the marketing company era" is incorrect, as many firms have already entered this stage, which is characterized by a focus on customer relationship management and creating customer value. The statement "The production era was the first era to evolve" is also incorrect, as the first era in marketing evolution was actually the simple trade era, which lasted until the mid-19th century.

Regarding the Five Stages in Marketing Evolution