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The Main Difference Between the "Marketing Department Era" and the "Marketing

Question 310

Multiple Choice

The main difference between the "marketing department era" and the "marketing company era" is:


A) more emphasis on selling and advertising in the marketing department era.
B) whether the president of the firm has a background in marketing.
C) more emphasis on short-run planning in the marketing company era.
D) whether the whole company is customer-oriented.
E) There is no difference.

Correct Answer:

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