Which of the Following Statements About Customer Value Is True

Which of the following statements about customer value is true?

A) It can't be applied in competitive situations.
B) It considers price but no other elements of the marketing mix.
C) It applies to goods but not services.
D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
E) None of these statements is true.