It is the responsibility of the chief executive-not the marketing manager-to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing, production, finance and other areas.

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The chief executive is responsible for overall strategic planning decisions, which involve the allocation and utilization of various resources within the organization, including marketing, production, finance, and other functional areas. The marketing manager may provide input on marketing-specific strategies, but it is ultimately the CEO's responsibility to integrate these strategies into the overall plan for the organization.

It Is the Responsibility of the Chief Executive-Not the Marketing