It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing, production, finance and other areas.

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Strategic planning decisions, including how a firm uses its overall resources, are typically the responsibility of top management or executive leadership, not solely the marketing manager. The marketing manager focuses on planning and executing marketing strategies within the broader strategic framework set by higher management.

It Is the Responsibility of the Marketing Manager to Make