A marketing audit is:
A) an evaluation of day-to-day marketing operations.
B) an analysis of the profitability of all profit centers.
C) a review of a marketing program during a crisis.
D) a detailed look by a CPA at how the company's marketing costs are allocated.
E) a systematic, critical, and unbiased review and appraisal of the objectives and policies of the marketing function.

Question

Quizplus · Accepted Answer

A marketing audit is a systematic, critical, and unbiased review and appraisal of the objectives and policies of the marketing function. It involves evaluating the marketing strategies, tactics, and results against established benchmarks and best practices, identifying areas of strengths and weaknesses, and making recommendations for improvements. It helps organizations to gain insights into their marketing performance, enhance their competitive position, and improve their overall effectiveness and efficiency.

A Marketing Audit Is