Which of the following is an example of earned media?
A) A word-of-mouth buzz initiated by a group of satisfied customers of a hotel
B) An artist's Pinterest page where she shares her paintings
C) An ad placed in a magazine
D) A company's salesperson
E) A company's website that is both informational and interactive

Question

Quizplus · Accepted Answer

Earned media refers to promotional messages not directly generated by the company or brand, but rather by third parties such as journalists or customers. A company or brand can also earn word-of-mouth communication from customers.

Which of the Following Is an Example of Earned Media