What is the disadvantage of owned media?
A) It has no versatility in content and format.
B) It requires resources to manage and maintain the channels.
C) It has little message control.
D) It can be easily avoided by customers.
E) It is difficult to measure and target the audience.

Question

Quizplus · Accepted Answer

Owned media requires resources to manage and maintain. The challenges for marketing managers include maintaining owned media and making sure customers find their information when it is needed in the buying process.

What Is the Disadvantage of Owned Media