Which of the following media is considered to have high message control,more precise targeting,and potential to target large number of customers?
A) Owned media
B) Paid media
C) Defined media
D) Earned media
E) Indirect media

Question

Quizplus · Accepted Answer

Paid media has the following advantages: High message control; More precise targeting; Potentially large audience. See Exhibit 16-4.

Which of the Following Media Is Considered to Have High