Which of the following is true about the practice of online searching for information by customers?
A) Advertising managers should ensure the availability of useful online content to target customers who are searching.
B) When conducting an online search, most users look past the 10 results on a typical first page of search.
C) During an online search, 25% of customers who click on an organic search pick one of the top five search results.
D) Most customers favor the organic search results rather than the paid ads at the side of the search.
E) When conducting an online search, 90% of customers who click on an organic search choose the first or second result.

Question

Quizplus · Accepted Answer

Marketing managers need to make sure that when target customers search, online material useful to them is found. Most customers use a search engine such as Google, Bing, or Yahoo and most favor the organic search results rather than the paid ads at the side of the search.

Which of the Following Is True About the Practice of Online