What is true of the term "Triggers" in Jonah Berger's STEPPS to increase pass-along?
A) Triggers represent all emotions people like to share.
B) Triggers refer to the specific service to develop selective demand for a specific brand.
C) When a product's features act as Triggers, they spread more quickly.
D) Triggers occur when the sharer looks good by sharing.
E) Triggers make a topic easy to remember and encourage others to talk about it.

Question

Quizplus · Accepted Answer

According to Jonah Berger, there are characteristics of an idea or message that make it contagious. He suggests six STEPPS-Social currency, Triggers, Emotion, Public, Practical value, and Stories-to increase pass-along. Triggers make a topic easy to remember and encourage others to talk about it.

What Is True of the Term "Triggers" in Jonah Berger's