The type of owned media that allows customers to easily pass-along positive and unique experiences,with the promotion objective of brand positioning,is ________.
A) brand communities
B) educational web pages
C) landing pages
D) branded apps
E) infographics

Question

Quizplus · Accepted Answer

Branded apps support brand positioning. Using them provides a positive experience, which leads to pass-along. See Exhibit 16-5.

The Type of Owned Media That Allows Customers to Easily