According to Jonah Berger's STEPPS for making an idea or message contagious,when the sharer looks good by sharing,________ occurs.
A) Triggers
B) Practical value
C) Social currency
D) Practical value.
E) Emotion

Question

Quizplus · Accepted Answer

According to Jonah Berger, there are characteristics of an idea or message that make it contagious. He suggests six STEPPS-Social currency, Triggers, Emotion, Public, Practical value, and Stories-to increase pass-along. Social currency occurs when the sharer looks good by sharing.

According to Jonah Berger's STEPPS for Making an Idea or Message