If the promotion objective of a firm is to develop a desired positioning,which of the following types of publicity would work best?
A) Branded services
B) Direct-to-consumer press releases
C) Customer reviews
D) Case studies
E) Pass-along

Question

Quizplus · Accepted Answer

Branded services are valued services a brand provides that are not directly connected to a core product offering. Branded services are usually free or low cost and offer target customers benefits that leave a positive impression. If the promotion objective is to develop a desired positioning, branded services would be the best type of publicity.

If the Promotion Objective of a Firm Is to Develop