Identify the true statement regarding the role of white papers in business solutions.
A) They help a customer solve a problem without promoting a particular company's products.
B) They are regularly updated websites, written in an informal and conversational style.
C) They have the promotional objectives of brand positioning.
D) They directly address a customer's needs by minimizing click-away.
E) They are very effective in building customers' trust when a subjective tone is used.

Question

Quizplus · Accepted Answer

E-books and white papers are most successful when, in addition to describing a problem, they help the customer solve it without promoting a particular company's products. An objective tone helps the provider build trust and credibility with potential customers.

Identify the True Statement Regarding the Role of White Papers