What is the typical promotion objective of white papers and case studies?
A) Provide value for customers and maintain relationship
B) Cross-sell to customers and remind customers
C) Grab attention and start a relationship
D) Generate leads and maintain interest
E) Build reputation as thought leader and foster customer trust

Question

Quizplus · Accepted Answer

White papers and case studies have the following typical promotion objectives: generate awareness, educate and inform customers, build reputation as thought leader, and foster customer trust. See Exhibit 16-5.

What Is the Typical Promotion Objective of White Papers and Case