When a firm depends on customer advocacy for the promotion of its products,what is the likely challenge to be addressed by it?
A) It always creates a weaker influence on buying decisions than advertising.
B) It is difficult to control the promotional messages created by customers.
C) It has declining effectiveness when compared with other means of publicity.
D) It is not considered as a trusted source of information by other customers.
E) It is considered less effective for positive product reviews than negative reviews.

Question

Quizplus · Accepted Answer

Although information from other customers is influential, it is much more difficult to control than the messages a marketing manager crafts for an advertisement, sales promotion, or owned media.

When a Firm Depends on Customer Advocacy for the Promotion