The owned media that focuses on moving a customer along in the purchase process by addressing the customer's needs and minimizing click-away is ________.
A) case study
B) leading page
C) blog
D) Landing page
E) white paper

Question

Quizplus · Accepted Answer

The goal of a landing page is to move customers along in the purchase process. Because customers can easily click away from a web page, a landing page that directly addresses a customer's needs minimizes click-away.

The Owned Media That Focuses on Moving a Customer Along