Brandon,after using a newly-introduced shaving lotion,expresses his dissatisfaction about the product on his Facebook page.This gets more attention from his friends who do not want to try the product now.Identify the role of Brandon in this scenario.
A) Opinion leader
B) Blogger
C) Intermediary
D) Market researcher
E) Product tester

Question

Quizplus · Accepted Answer

Opinion leaders like to share their views; they also get attention from other customers who respect their views. If early groups reject a product, it may never get off the ground.

Brandon,after Using a Newly-Introduced Shaving Lotion,expresses His Dissatisfaction About the Product