What is true about the functioning of BzzAgent in marketing?
A) It has about 50,000 agents in the United States, the United Kingdom, and Canada.
B) Their agents are asked not to disclose their status as "BzzAgents" at any time.
C) Their agents pass the word about the product they like.
D) It discourages marketing managers from starting conversations about their products.
E) It encourages its agents to talk more about negative experiences than positive ones.

Question

Quizplus · Accepted Answer

To help motivate consumers to spread the word, a company called BzzAgent helps marketing managers start conversations. BzzAgent works with about 800,000 agents in the United States, Canada, and the United Kingdom. Agents who sign up to help with a particular campaign receive product samples and information. If they like the product, they are urged to pass the word.

What Is True About the Functioning of BzzAgent in Marketing