When Intuit,a tax and financial planning software company,creates a website where its QuickBooks customers can interact about problems faced by their small businesses,it is an example of a ________.
A) landing page
B) blog
C) brand community
D) case study
E) webinar

Question

Quizplus · Accepted Answer

See Exhibit 16-5. A brand community is a group of customers joined around a particular brand or common set of shared interests. Intuit's website is an example of an online community where business customers can interact and share ideas.

When Intuit,a Tax and Financial Planning Software Company,creates a Website