When a brand introduces a product with exciting and new features in a market and draws huge attention among customers,which of the characteristics of STEPPS of Jonah Berger is represented?
A) Social currency
B) Triggers
C) Emotion
D) Public
E) Practical value

Question

Quizplus · Accepted Answer

Jonah Berger suggests six STEPPS-Social currency, Triggers, Emotion, Public, Practical value, and Stories-to increase pass-along. When a product's features are noticeably public, they spread more quickly. When Apple introduced the iPod, most headphones were black with black cords. Apple's white headphones stood out.

When a Brand Introduces a Product with Exciting and New