Through this type of owned media,1)customers can search for solutions to problems,and 2)advertising can drive traffic to relevant content.
A) branded apps
B) infographics
C) brand communities
D) white papers and case studies
E) educational web pages

Question

Quizplus · Accepted Answer

Advertising can drive traffic to relevant content, especially in B2B through white papers and case studies. Further, customers typically search for answers to problems in white papers and case studies. See Exhibit 16-5.

Through This Type of Owned Media,1)customers Can Search for Solutions