Identify the true statement about the role of e-mail newsletters in promotion activities.
A) E-mail newsletters help in building reputation as thought leader.
B) E-mail newsletters with useful content promote pass-along.
C) Ethical companies do not allow customers unsubscribe from E-mail newsletters.
D) E-mail newsletters provide positive experience like using branded apps.
E) E-mail newsletters target many customers at a time and cannot be tailored to specific customer interests.
Correct Answer:
Verified
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