Which of the following statements is true regarding the recommendation of a product by customers?
A) Customers doubt a firm's credibility, when it tries to ask for recommendation from them.
B) When the content on a firm's social media site is easily shareable, satisfied customers recommend it more.
C) Customers are never reluctant to recommend a product when they do have a great experience.
D) Customers recommend when a company performs well, though the performance is not consistent.
E) The product offered by a firm need not be great, but should make the customer believe it is great and recommend.

Question

Quizplus · Accepted Answer

For customers to share their great experiences, some organizations offer easily shareable content on their social media sites and make it easy for customers to click and share information. Social media sharing "buttons" can be placed next to online content to facilitate pass-along.

Which of the Following Statements Is True Regarding the Recommendation