Which of the following was not a recommended method of evaluating the potential market for a new franchise in the text
A) Evaluate traffic flow in the area
B) Hire a marketing firm to survey foot traffic near the proposed location
C) Locate competitors and their proximity to the proposed franchise location
D) Evaluate demographics in the area

Question

Quizplus · Accepted Answer

While evaluating foot traffic in the area (option A) and evaluating demographics (option D) are both recommended methods, the text does not suggest hiring a marketing firm specifically to survey foot traffic near the proposed location (option B). The text does recommend locating competitors and evaluating their proximity to the proposed location (option C).

Which of the Following Was Not a Recommended Method of Evaluating