In developing a strategy for technological innovation,the first consideration that should be addressed is market potential.

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The first consideration that needs to be addressed in developing a strategy around technological innovation is market potential.In assessing market receptiveness,executives need to make two determinations: (1)in the short run,the new technology should have an immediate,valuable application;(2)in the long run,the technology must be able to satisfy market needs.

In Developing a Strategy for Technological Innovation,the First Consideration That