Crescent Corp.had come up with a new thumb impression home security system that was not very popular initially.However,in a few years,it was in high demand in the market.This is an example of:
A) disruptive innovation.
B) contracted development.
C) upward innovation.
D) a product champion.
E) technology followership.

Question

Quizplus · Accepted Answer

Clayton Christensen coined the term "disruptive innovation" to describe situations in which a simple application is adopted at the lower end of a market and then swiftly takes over the market.Crescent Corp's home security system exemplifies disruptive innovation.