In Scenario B,Tim's company uses _____ to participate in the global marketplace.
A) licensing
B) franchising
C) exporting
D) joint ventures
E) wholly owned subsidiaries

Question

Quizplus · Accepted Answer

Tim's firm develops the product in the home country and then exports it to the global marketplace.The advantages of exporting are that it (1)provides scale economies by avoiding the costs of manufacturing in other countries and (2)is consistent with a pure global strategy.

In Scenario B,Tim's Company Uses _____ to Participate in the Global