In Scenario B,which of the following ways of entering into the global marketplace is Lucia's company using?
A) Licensing
B) Importing
C) Exporting
D) Merging
E) Outsourcing

Question

Quizplus · Accepted Answer

International licensing is an arrangement by which a licensee in another country buys the rights to manufacture a company's product in its own country for a negotiated fee.

In Scenario B,which of the Following Ways of Entering into the Global