Based on Scenario B,Samantha's company wants to use _____ to participate in the global marketplace.
A) licensing
B) franchising
C) exporting
D) joint ventures
E) wholly owned subsidiaries

Question

Quizplus · Accepted Answer

When a company's competitive advantage is based on technology,a wholly owned subsidiary normally is the preferred entry mode because it reduces the risk of losing control over the technology.

Based on Scenario B,Samantha's Company Wants to Use _____ to Participate