Professor James Graaskamp often asserted that when one buys real estate,what one is buying is a set of assumptions about the future.Therefore,it is not surprising that the
Beginning point of the market research process is to:
A)collect relevant data to examine the market and test initial definitions
B)evaluate the results of market analysis
C)construct a market-defining "story"
D)refine market definitions and collect additional data

Question

Quizplus · Accepted Answer

The beginning point of the market research process is to construct a market-defining "story" which involves creating a narrative or hypothesis about the market that can guide further research and data collection.

Professor James Graaskamp Often Asserted That When One Buys Real