An electronic retailer surveys past customers and asks them what kind of information they needed before making a purchase.It is trying to bridge the _____ gap by using customer research.
A)research
B)standards
C)performance
D)knowledge
E)communications

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations.Retailers can close this gap by developing a better understanding of customer expectations and perceptions.

An Electronic Retailer Surveys Past Customers and Asks Them What